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Politics · National

Mississippi Senate Race Heats Up With Final Push by Trump and Harris

Democrat Scott Colom and Republican Cindy Hyde-Smith face off in a state with 40% Black voters and high price sensitivity, as both parties deploy millions in the final two weeks.

By Lucy James ·

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President Donald Trump and former Vice President Kamala Harris both visited Mississippi this week to rally support in a U.S. Senate race that has drawn intense national attention. The contest pits Democrat Scott Colom against incumbent Republican Cindy Hyde-Smith in a state that is among the most racially polarized in the country. While Trump won the state by 23 points in 2024, shifting demographics and economic pressures have made the race highly competitive in the final days before the November 3 election.

Mississippi holds the highest share of Black voters in the nation, standing at nearly 40%. The state is rural and agriculture-heavy, which means rising prices impact residents more acutely than in wealthier areas. Colom, the state’s district attorney, argued that the Democratic Party previously underestimated the state’s potential. He stated that Democrats spent hundreds of millions of dollars in other states while investing almost nothing in Mississippi until now. Colom said, 'The reality is, Mississippi has never been a lost cause, we've been a betrayed cause.'

Both campaigns have poured millions of dollars into the state in the final weeks. Democrats have spent approximately $5 million this month, while Republicans have spent $3.2 million. The Republican strategy focuses on portraying Colom as too extreme for the state. An ad from the Hyde-Smith campaign, which has cost over $1.3 million to air, calls Colom 'the most radical Senate candidate in our lifetime.' The ad also claims that violent crime doubled during his time as district attorney.

The campaigns are targeting voter enthusiasm and turnout with high-profile rallies. Harris spoke to about a thousand people in a high school gym in Columbus, describing the current administration as 'the most callous, corrupt and incompetent presidential administration we have ever experienced.' She urged voters to turn their frustration into action before the election. Trump held a rally in Corinth to motivate the Republican base. He told supporters that incumbents sometimes win because voters stay home when they assume the outcome is safe. Trump said, 'Sometimes when you think somebody's doing so well, nobody votes.. And then bad things happen, Cindy. That's why I'm here, just get out and vote.'

The race has become a focal point for debates about Black political power in the South. Following a Supreme Court ruling earlier this year that weakened parts of the Voting Rights Act, Republicans in several Southern states have moved to redraw maps to limit Black voting influence. Colom said this effort to change district lines demonstrates a desire to give power to leaders rather than voters. He noted, 'The voters have to pick the leaders, not the leaders pick the voters.' Despite the current momentum, historical hurdles remain high. The last Democrat to win a Senate seat in Mississippi did so in the early 1980s. Hyde-Smith won a special election for this seat in 2018 by a margin of roughly seven points.

National polling indicates a pathway for Democrats to win deep red states through elevated Black turnout and defections from the Republican base. Ashley Kennedy Shelton, who runs a civic engagement group in Louisiana, said voters across political lines are expressing fatigue with the current system. She stated, 'I think you're going to see voters truly show up, because folks are just tired.' The outcome of the Mississippi race will serve as a key indicator of whether these shifting dynamics can break the state’s long-standing red wall.

Source: NPR

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